Privacy Policy

2.1 Information You Provide Directly

Account Registration Information:

• Full name, email address, phone number
• Password (encrypted)
• Date of birth, profile picture (optional), gender (optional)
• Preferred language

Payment Information:

• Bank account details (for refunds/returns)
• Credit/debit card information (processed securely through third-party payment gateways)
• UPI ID (if applicable), billing address, transaction history

Location Information:

• Current location (when you use location-based services)
• Saved addresses (home, work, favorites)
• Search history based on location
• Delivery/pickup preferences

Commerce & Service Information:

• Shopping preferences and history
• Food delivery preferences and orders
• Ride/transportation preferences
• Travel bookings and preferences
• Hotel/hospitality reservations
• Wishlist and saved items, reviews, ratings, and feedback

Communication Information:

• Messages and support tickets
• Feedback and surveys, customer service interactions
• Push notification and email communication preferences

KYC & Verification:

• Government-issued ID documents (Aadhar, PAN, Passport, etc.)
• Address proof documents
• Bank account verification details
• Photo for identity verification (optional but may be required)

2.2 Information Collected Automatically

We automatically collect certain information when you use the Platform, including:

• Device Information: Device type, operating system and version, device identifiers (IMEI, Android ID, IDFA), mobile network information
• Usage Information: Pages/screens visited, features used, search queries, time spent, clicks and interactions, error logs and crash reports
• Location Data: GPS coordinates (when location services enabled), IP address and geolocation, approximate location based on network data
• Cookies and Tracking: Session cookies, persistent cookies, analytics cookies, advertising cookies, pixels and tags, local storage data
• AI/ML Training Data (Anonymized): Decision patterns, search behavior, preference signals, time patterns, category preferences, budget ranges, quality signals

2.3 Information from Third Parties

We receive information from commerce partners (ONDC sellers, e-commerce platforms, food delivery platforms, ride-hailing services, travel and hotel booking platforms), payment gateways, analytics and technical service providers, and social media platforms if you choose to connect them. This includes transaction details, delivery/fulfillment tracking, reviews, ratings, and refund information.

3.1 Core Platform Functions

To provide the service — processing requests, generating AI-powered recommendations, completing transactions, auto-applying discounts, tracking orders and deliveries, processing refunds, and resolving support issues.

For our AI/Decision Engine — training machine learning models, understanding user intent through NLP, evaluating options across platforms, predicting user preferences, and optimizing decision accuracy.

3.2 Communication

We use your information for transactional communications (order confirmations, delivery updates, payment receipts, security alerts, policy updates) and marketing communications (promotional offers, new feature announcements, newsletters, and re-engagement campaigns).

You can opt-out of non-essential marketing communications at any time.

3.3 Analytics & Improvement

We analyze user behavior patterns, identify popular categories, improve recommendation accuracy, optimize user experience, test new features, identify and fix bugs, and generate business analytics (usage statistics, conversion metrics, revenue analysis, user segmentation).

3.4 Safety & Security

We use your information to detect and prevent fraud, verify user identity, monitor suspicious activities, enforce security policies, investigate security incidents, comply with legal obligations, respond to legal requests, and meet tax and regulatory requirements.

3.5 Personalization

We customize recommendations, remember preferences, personalize interface, suggest relevant features, and optimize content presentation to improve your experience.

4.1 Service Partners

We share necessary information (your name and contact details, delivery address, order details, payment status) with ONDC sellers to complete orders, payment gateway providers to process payments, delivery partners to track shipments, and logistics partners for delivery.

4.2 Affiliate & Referral Partners

When you use referral links, affiliate networks receive transaction data, partner platforms receive your referral information, and commission tracking occurs. You can opt-out by choosing not to use referral links or requesting non-affiliate transactions.

4.3 Analytics & Service Providers

We share aggregated, anonymized usage data with analytics providers (Google Analytics, Mixpanel, Amplitude) and share technical information with cloud hosting providers, error tracking services, communication service providers, and payment processors.

4.4 Legal & Regulatory

We share information with law enforcement or regulatory bodies only as required to comply with legal requests, court orders, government agency requests, or regulatory investigations. We share only minimal information necessary with judicial orders or legal process.

4.5 Business Transfers

In case of merger or acquisition, a buyer may acquire user information, subject to this Privacy Policy or an updated policy. You will be notified of any such changes and may have the right to opt-out in some circumstances.

5.1 Security Measures

Technical Security:

• SSL/TLS encryption for data in transit
• AES-256 encryption for data at rest
• Secure authentication (multi-factor authentication available)
• Regular security audits, penetration testing, and vulnerability scanning
• Intrusion detection systems

Access Controls:

• Role-based access control and principle of least privilege
• Access logging and monitoring
• Employee background checks and confidentiality agreements

Data Management:

• Secure data storage, backup and recovery systems
• Data retention policies and secure deletion procedures
• Regular security training and incident response plan

5.2 Data Retention

• User Account Data: Retained for duration of account; 12 months after account deletion (for legal/tax purposes); deleted upon request where legally permitted.
• Transaction Data: Retained for 7 years (tax and regulatory compliance); earlier deletion upon request where permitted.
• Analytics & Logs: Retained for 12–24 months; older data automatically deleted.
• AI/ML Training Data: Anonymized and aggregated, no personal identifiers; can be removed upon request.
• Marketing Data: Retained until opted out; 3 months grace period after opt-out; deleted upon request.

5.3 International Data Transfers

User data is primarily stored in India. Backups may be stored in multiple regions in compliance with India data protection laws and applicable international data transfer agreements. You may request the location of your data or opt-out of international transfers where possible.

6.1 Access & Portability

You have the right to access a copy of your personal data (within 30 days of request, free of charge once per year) and the right to data portability — receiving your data in a structured, portable format to transfer to another service.

To request: Email info@algorithec.com, use the in-app request form, or submit a support ticket with your identification details.

6.2 Correction & Deletion

You may update inaccurate or incomplete information via account settings or by emailing info@algorithec.com.

You have the right to request permanent deletion of your data ("Right to be Forgotten"), subject to exceptions for legal/regulatory requirements (e.g., transaction data retained 7 years for tax compliance) and fraud prevention. Processing takes 30–45 days. Note: Account deletion is irreversible and cannot be recovered.

6.3 Opt-Out Options

• Marketing Communications: Unsubscribe from emails, disable push notifications, or SMS opt-out via Settings → Notifications.
• Cookies & Tracking: Disable cookies in browser settings; Do Not Track (DNT) signals honored. May affect functionality.
• Analytics: Opt-out of Google Analytics or disable event tracking via Settings → Privacy.
• Location Services: Disable GPS in device settings. May reduce service quality.
• Third-Party Sharing: Opt-out of referral partnerships by emailing info@algorithec.com.

6.4 AI/ML Model Training

You may request to exclude your data from ML model training by emailing info@algorithec.com. Takes effect within 30 days. May affect recommendation quality.

10.1 Applicable Indian Laws

• Digital Personal Data Protection Act (DPDP), 2023: We are a Data Fiduciary; partners are Data Processors. We are compliant with this Act.
• IT Act, 2000: Compliant with reasonable security measures and incident reporting requirements.
• Right to Privacy: We comply with India's constitutional privacy framework.

10.2 Your Rights Under Indian Law (DPDP)

• Right to know personal data collected about you
• Right to correct/update inaccurate data
• Right to erasure (exceptions apply)
• Right to data portability
• Right to withdraw consent
• Right to grievance redressal

10.3 Grievance Redressal

Email: info@algorithec.com with subject "Data Protection Grievance." We acknowledge within 30 days and resolve within 45 days at no charge. If not satisfied, you may contact the Data Protection Authority (when established) or pursue legal remedies.

Privacy Questions

Privacy Compliance Team

Email: info@algorithec.com

Phone: +91 7396144250

Website: algorithec.com

Response time: Within 24 business hours for queries · 30 days for access requests · 45 days for deletion requests · 30 days for correction requests

Mailing Address

Grievance Redressal Officer

Email: info@algorithec.com

Phone: +91 7396144250

Hours: Monday–Friday, 10 AM – 6 PM IST

Process: Submit complaint with details → acknowledge within 24 hours → investigate within 30 days → respond with resolution → escalate if not satisfied.